Should the Company have a logo

Do you have a business card? A company website? Colors? Well, you really can’t have any of these things without first having a logo. The logo is the foundation of everything else your company does visually. It is the cornerstone of your branding and identity. So, obviously, it’s important. You really can’t do anything without a defined logo in place first. That’d be like going through a maze blindfolded. You need to have that cohesive branding ready before you start your venture, not after the fact.

Hi Min, thanks for reading. Perhaps I should have been more nuanced; you’re right, a lot of creatives get the shaft, and I still believe it’s a problem mostly creative professionals have to deal with. But when you look at other professions (doctors, lawyers, dentists, counselors, etc), you really don’t find this type of thing. I have never, ever heard of anyone going to their dentist, asking for a crown, and saying they will only pay for it after they’ve tried some crowns from a few other dentists. Just doesn’t happen.

Sheila August 6, 2016 11:33 pm Actually it is. That’s just business economics, every single business passes along any overhead, costs of running, etc onto customers. Do you honestly think the price you pay for something is the price that the provider paid? LOL

Using a freelance designer can be a great experience—you get an expert customizing your logo based on your feedback. However, there is a very wide range of experience, which means a broad spectrum of cost and quality of work. It’s important to vet prospective designers if you want to work one-on-one. Viewing their portfolios and testimonials is imperative, and getting a direct referral from someone you trust is even better.

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Selena June 21, 2016 5:47 am A logo represents a brand so there should not be any mistakes during the design. And the most important part is creating a unique idea for a specific brand, it’s not like you can just put together a quick design. I totally agree with you, as the creative thinking and skills involved in designing the perfect logo, it should not cost less than $200.

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services.

For more information about different logo design options, check out our post on the best way to get a logo designed. Be sure to read how to create a brand style guide to get started on defining your brand, which will help you develop a great logo with your designer.

You know, for a while I was worried about cheap “designers” and our work being outsourced overseas too, and I expressed these worries to my mentor. You know what she told me? She told me that those “designers” offering $20 logos etc are not really my competition.

With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo.